The Knowledge Graph Conference 2026
The conference that turned its marketing into a growth engine.
Production
Strategy
About the client
We gave a plateauing conference the acquisition infrastructure it never had - attribution, outbound, and data-driven messaging - delivering 2–3x web traffic growth and a 21% jump in speaker proposals.
Client Quote
"TalkValue transformed our scattered spreadsheets into a single growth engine — returning customers are more engaged, new ones are discovering us through channels we never had before." — Thomas Deely, Co-Founder, KGC
Problem
A loyal audience - but no engine to grow beyond it
KGC had been running for nearly a decade with a loyal but plateauing audience. Website traffic wasn't keeping up with the conference's ambitions. Ticket sales relied on the same channels every year — newsletter blasts and organic Slack mentions — with no structured outbound and no way to attribute which efforts actually drove registrations. The CFP pipeline depended entirely on inbound submissions from repeat speakers. There was no systematic way to reach new audiences, and no data infrastructure to understand who was converting or why.
How we solved the problem
Data-driven acquisition from the ground up
We started by analyzing four years of attendee data and identified two distinct buyer personas — enterprise decision-makers and technical implementers — each responding to fundamentally different messaging. We built a full GTM and UTM tracking layer so every visit, click, and registration could be attributed to a source. We launched outbound acquisition campaigns across email and LinkedIn targeting audiences KGC had never reached before. We ran repeated A/B tests on content framing and discovered that leader-oriented messaging consistently outperformed practitioner messaging at top of funnel. We also uncovered that the newsletter — not Slack — was the actual conversion engine, which reshaped where KGC invested its outreach efforts and marketing funnel strategy.
The Result
Growth you can measure, not just feel
Website traffic: 2–3x year-over-year growth sustained over the course of our engagement
CFP submissions: 185, up 21% from 152 the prior year
28 new speaker proposals directly attributed to outreach — 15% of total submissions from channels that didn't exist before
Low-ROI channels identified and cut early to focus resources where they mattered
Tools we used
An AI-native agency runs on AI-native tools.
Our team works hands-on first — we learn the problem by doing the work ourselves. Then we build or adopt tools that let us do it faster, better, and at scale. Sometimes that means writing custom automation for a specific client. Sometimes it means reaching for the best open-source tool available and wiring it into the workflow the same day. The goal is always the same: spend less time on operations, more time on outcomes.
Apollo
Sourced and enriched prospect lists for outbound campaigns targeting enterprise decision-makers and technical implementers KGC had never reached before.
GTM
Built the full UTM and event tracking layer that let us attribute every visit, click, and registration back to its source — turning guesswork into data.
Claude CLI
Powered our A/B testing pipeline, content generation, and data analysis workflows — from buyer persona segmentation to campaign performance breakdowns.
Path
Our internal CRM that tracked every buyer touchpoint, pipeline stage, and campaign attribution — the single source of truth connecting outreach activity to actual registrations.
Snov
Verified email deliverability and managed drip sequences for cold outbound at scale.
FAQ