The Knowledge Graph Conference 2026
The conference that turned its marketing into a growth engine.
Production
Strategy
About the client
We gave a plateauing conference the acquisition infrastructure it never had - attribution, outbound, and data-driven messaging - delivering 2–3x web traffic growth and a 21% jump in speaker proposals.
Client Quote
"TalkValue transformed our scattered spreadsheets into a single growth engine — returning customers are more engaged, new ones are discovering us through channels we never had before." — Thomas Deely, Co-Founder, KGC
Problem
A loyal audience - but no engine to grow beyond it
KGC had been running for nearly a decade with a loyal but plateauing audience. Website traffic wasn't keeping up with the conference's ambitions. Ticket sales relied on the same channels every year — newsletter blasts and organic Slack mentions — with no structured outbound and no way to attribute which efforts actually drove registrations. The CFP pipeline depended entirely on inbound submissions from repeat speakers. There was no systematic way to reach new audiences, and no data infrastructure to understand who was converting or why.
How we solved the problem
Data-driven acquisition from the ground up
We started by analyzing four years of attendee data and identified two distinct buyer personas — enterprise decision-makers and technical implementers — each responding to fundamentally different messaging. We built a full GTM and UTM tracking layer so every visit, click, and registration could be attributed to a source. We launched outbound acquisition campaigns across email and LinkedIn targeting audiences KGC had never reached before. We ran repeated A/B tests on content framing and discovered that leader-oriented messaging consistently outperformed practitioner messaging at top of funnel. We also uncovered that the newsletter — not Slack — was the actual conversion engine, which reshaped where KGC invested its outreach efforts and marketing funnel strategy.
The Result
Growth you can measure, not just feel
Website traffic: 2–3x year-over-year growth sustained over the course of our engagement
CFP submissions: 185, up 21% from 152 the prior year
28 new speaker proposals directly attributed to outreach — 15% of total submissions from channels that didn't exist before
Low-ROI channels identified and cut early to focus resources where they mattered
What ran the event
Hand us the event.
We run it, and we write the software it runs on.
We run both halves.
1/ Filling the room is outbound, campaigns, CRM, and the reporting that tells you which channel actually sold a ticket.
2/ Running the room is registration, check-in, lead capture, sponsors, and the day itself.
You keep the platforms you already sell on. Nothing gets migrated, no tickets get reissued, and nobody on your team learns a new system three weeks before doors.
When what you need does not exist in any product, we build it, and we build it against your event date rather than ours.
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