Is your audience compounding? Path tells you in three numbers
Is your audience compounding? Path tells you in three numbers
Path Overview now surfaces Audience Health KPIs — Unique Audience, Return Rate, and Avg Events per Person — so you can answer whether your audience is actually compounding year over year.
Registration count is a vanity metric. Path Overview now answers the question that matters: is your audience compounding? Three KPIs sit at the top of Path Overview.
Unique Audience counts the distinct people you actually have across every year you've run. Return Rate shows what share of last year showed up again. Avg Events per Person measures how deep each member is engaging. Together they're the answer for the budget conversation, not the deck.
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