The Challenge & How TalkValue Solved It

KGC had a highly engaged audience—but scattered.

Five years of attendee records lived in separate spreadsheets, Eventbrite exports, and legacy ticket tools.

For 2025, the organizers needed higher-value repeat buyers and fresh net-new leads, without increasing ad spend.

Manual list-building and generic blasts weren’t cutting it.

TalkValue stepped in with a focused, data-driven approach:

1) Collect & Analyze Audience History

We consolidated years of registration logs, mapped purchase patterns, and uncovered a “loyal attendee” segment

(≥ 3 previous purchases).

Trend analysis revealed when they buy, what they spend, and which content tracks trigger upgrades.

2) Personalized Inbound Journeys

Using those insights, we created segmented email flows that directly addressed loyal attendees’ interests

(advanced workshops, alumni pricing) while nudging mid-funnel audiences with early-bird bundles.

3) Automated LinkedIn Outreach

For net-new prospects, TalkValue’s automated workflow pulled leads from followers of the official KGC LinkedIn page,

then ran a full connect → message → follow-up sequence with zero manual work.

4) Real-time Attribution & Insight Loops

Every ticket sale—email or LinkedIn-sourced—looped into a live dashboard so the marketing team could easily see

which segment and message converted fastest.

Key Outcomes