The Challenge

When KOOM Festival 2024 opened at Brooklyn’s Duggal Greenhouse, it wasn’t just a typical event—it was a three-day hybrid festival combining:

• daytime conferences

• evening concerts

• multiple session zones

• mixed Eventbrite + external guest lists

• 3,000+ people per day moving in and out

Behind the vibrant programming was a real operational puzzle:

How do you move thousands of people a day across different ticket types, venues, and schedules—without a single delay or breakdown?

United Korean Founders turned to TalkValue to solve that exact problem and elevate KOOM into a model of operational excellence.

Turning a multi-day festival into a seamless experience

As KOOM expanded across conference tracks, exhibitor zones, and nighttime concerts, the operational load multiplied.

Attendees weren’t checking in once—they were checking in repeatedly across sessions, doors, and zones.

Manual coordination would have meant:

• long lines

• inconsistent data

• missed sessions

• delayed concert entry

• heavy staffing requirements

The organizers needed a tech-powered registration + entry system that could scale fast, stay reliable, and handle mixed workflows.

That’s where TalkValue came in: not as a software vendor, but as a full on-site operations partner.

Building a system where everything worked, at scale

TalkValue managed every major component of the on-site attendee journey:

🔗 Unified registration flow

One entry pipeline for both conference and concert tickets.

Eventbrite imports flowed directly into TalkValue’s native system.

🧭 Onsite operations & staffing design

Volunteer scheduling, queue flows, and check-in booth layout—

all engineered so attendees received their badges within seconds.

⚙️ Hardware automation

Real-time QR scanning + automated label printing processed 7,000+ check-ins in three days

without a single hardware failure.

📊 Live operational dashboards

Dynamic tracking of traffic by hour, zone, and session allowed staff to

reposition volunteers, open extra lanes, and resolve congestion instantly.

Every piece worked together like a coordinated control system—each scan, print, and movement feeding live data back to the event command center.

The results spoke for themselves

In a single weekend, TalkValue helped KOOM Festival re-define what large-scale cultural event operations can look like.

• 7,000+ attendees processed with zero delays

• Queue times reduced by up to 60%

• Unified flows across Eventbrite users + TalkValue-native registrants

• Zero badge outages / zero system downtime

“TalkValue made what could’ve been chaos feel effortless.

From QR check-in to badge printing, everything just worked—and thousands moved through smoothly.”

— United Korean Founders, KOOM Festival Organizing Team

What KOOM 2024 proved about modern event operations

The success of KOOM wasn’t only about logistics.

It was about powering human connection through frictionless systems.

By combining software, hardware, and on-site execution,

TalkValue turned what could have been a major operational choke point

into an invisible, reliable, high-volume engine powering the entire festival.

KOOM 2024 showed that when technology fades into the background,

experience becomes the focus—and scale becomes possible.