Ecom North Singapore Summit Registration & Badge Printing
How Ecom North kept Luma live to the door, printed +800 badges across four stations, and launched a custom phone-first lead capture system with zero issuance failures.
Registration
Badge
About the client
Ecom North kept selling on Luma while TalkValue handled check-in, badge printing, and a custom contact-card lead capture system, all in the 33 days before doors opened.
About the client
Ecom North is a global eCommerce collective built by founders, for founders. Launched in 2024 for DTC markets without a community of their own, it now runs conferences and a membership programme worldwide. Singapore was its second year in the market: 500 brands attended the launch edition, and around 800 people came through the doors this time.
The setup they had, and the two things it had to survive
Registration ran on Luma, with tickets selling right up to the door, and it was going to stay there. Four print stations and a two-person events team left no room for a lengthy implementation project. Ecom North also wanted a lead capture system no product had offered: a code on every attendee badge that any phone camera could read, saving that person’s contact directly to the scanner’s phone with no app download on either side. Kate, the CEO, found TalkValue herself, saw a QR code, and told the team to call us.
Ecom North Landing Page
Problem
Migrating registration was never an option.
Most badge vendors answer a Luma setup by asking an organiser to move registration into their platform. That reissues every ticket, notifies every registrant, and breaks the sales flow at the exact moment an event sells hardest. For an organiser still selling to the door with 800 people expected in one morning window, it was a non-starter.
The second problem was simpler to state and harder to solve: the lead capture Ecom North wanted did not exist in our product either. We had 33 days to build it and prove it under live load.
TalkValue Badge Printing
A phone camera reading a badge QR, with the contact saved straight to the phone
How we solved the problem
Luma stayed where it was, and we built the lead capture against their event date
Badge provides flawless Luma integration. Existing RSVPs came across silently, with no notification to a single attendee and no second ticket issued. New registrations synced in real time for the rest of the campaign, so Ecom North kept selling on Luma to the door and never touched a CSV export.
For lead capture, any phone camera could open that profile and save the contact to the phone directly. It ran live for the first time anywhere at Suntec City.
The same responsiveness covered the rest of the setup. Requests became custom code, then a next-day handoff. On the floor, four stations let staff sign in on their own phones through a staff access code, move through the room rather than stand behind a desk, and share one printer across several phones at once.
The Result
+800 badges, zero failures, and a desk nobody had to worry about
Peak throughput reached 9 check-ins per minute across four stations, about one guest every 27 seconds per desk against an interaction that takes 20 to 30 seconds. That left roughly 50% headroom before queues formed.
Badge now runs across Ecom North’s 2026 slate: Los Angeles in September, the Toronto flagship in October, and Melbourne in December.
What ran the event
Hand us the event.
We run it, and we write the software it runs on.
We run both halves.
1/ Filling the room is outbound, campaigns, CRM, and the reporting that tells you which channel actually sold a ticket.
2/ Running the room is registration, check-in, lead capture, sponsors, and the day itself.
You keep the platforms you already sell on. Nothing gets migrated, no tickets get reissued, and nobody on your team learns a new system three weeks before doors.
When what you need does not exist in any product, we build it, and we build it against your event date rather than ours.
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